Your product is the base of your identity, so it has to be presented in the proper way!
You can enhance with a lot of different video tecniques, no matter if it's a tasty tea or a huge machine.
Your product may stand in a neutral background and be the star of the video. Or maybe it can be immersed in its original framework, creating interesting use-case scenarios.
Last but not least, a motion graphics may enrich the presentation, making it colorful and dynamic while explaining all of the peculiarities of your articles.